Jewellery brand Amore is pushing a new display and packaging offering which it hopes will improve sales of its pieces for retail partners.

Its new point of sale and packaging are designed to drive brand development in stores and will be offered to progressive retailers who want to offer Amore Oro as a quality, mid-market, branded gold collection.

The company hopes the repositioning of Amore Argento this year to luxury silver brand, Amore, will encourage retailers to introduce the new display and packaging for their gold collections amid steadily improving gold jewellery sales.


Amore Oro is available with many options, designed to allow the retailer to create diverse collections by ordering in 9/18ct, yellow, white or red gold and any combination of diamond and precious gemstone.

With more than 3000 combinations available, the firm aims to provide retailers with the offering of bespoke collections for consumers.

Retail price points range from £100 to £750. For more than 18 years Amore has designed and created gold, diamond and gemstone jewellery.

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