Anais Paris reports highly successful UK launch

Anais Mood Shot SS16_4_amended AW16

The Hot Diamonds Group launched Anaïs Paris earlier this year and has enjoyed huge success with retailers and consumers alike.

According to the brand, retailers have been extremely pleased with sales so far, and have even experienced early sell outs.

Hot Diamonds head of commerce, Adryan Cresswell, explains: “We dispatched the first orders to the UK independents sector at the start of July and are very excited indeed with the early sell-out reports to consumers.”

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“It’s a quiet time of year for silver jewellery, however we are pleased to see retailers are already replenishing their initial sales to consumers and we are seeing some great repeat orders coming in. Interestingly, we have experience of the early sell-out of Emozioni, which has become one of the best-selling jewellery brands in the UK, and what we are seeing with Anaïs Paris exceeds what we achieved with Emozioni in the early days. That is not easy to achieve and so we are all absolutely thrilled at Hot Diamonds with these early results.”

Cresswell is confident Anaïs Paris will be one of the best-selling brands in the UK for its retailer partners next season.

He continues: “We are not looking for more than 250 doors for Anaïs Paris – the most important thing for us is that our retail partners are as proud of this collection as we are and do the brand the justice we feel it deserves.”

Current retailers include Silver Tree Jewellery, Precious Gifts and Grace and Co.


Tags : Adryan CresswellAnais Parisgrace and coHot Diamonds GroupPrecious GiftsSilver Tree

The author Stacey Hailes

Editor, Professional Jeweller

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