Men’s jewellery brand Anchor & Crew added Apply Pay to its official website this weekend ahead of the busy festive shopping period.

As the brand’s social media community grows daily and consumers are increasingly visiting the website from countries far and wide, Anchor & Crew has decided to make shopping on its online store easier for international and millennial customers.

As such, Anchor & Crew now offers six new local currencies on the official web store, and as of this weekend customers can now use Apple Pay at the check out.


The local currencies that are now supported by Anchor & Crew are those of Canada, Russia, China, UAE, Japan and New Zealand.

In addition, the brand has been running a competition where one in every 25 online purchases will win a Grey Admiral bracelet worth £70. Anchor & Crew has been using this incentive to encourage customers to buy one of the over 40 new designs recently released.

With new ways of paying and lots of new products, Anchor & Crew is preparing its website for consumers set to visit during the busy Christmas shopping season.

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Editor, Professional Jeweller