British designer and manufacturer Anchor & Crew will launch 75 new jewellery designs throughout August and September, it has revealed.
The brand announced that it has seen month-on-month growth throughout the year so far, and is expanding its business internationally, securing several new distributors.
This will include a “big-name US distributor”, according to the firm.
It has also added vendors to France’s prestigious Galeries Lafayette department store and in Germany’s Galeria Karstadt Kaufhof, among others.
The new jewellery lines will see the brand continue to expand it’s natural stone collection, which it said had proved popular with customers in early 2020.
It will also be aiming to replicate the success of its stackable bracelets for women by expanding the range for men too.
Chris Warner, director of Anchor & Crew, commented: “The effects of COVID-19 will undoubtedly affect our industry in so many ways, but having experienced the months that we have, I believe our natural growth ever since our day one is largely testament to our prioritisation of being British-made.
“We are big believers in the ‘Buy Less Buy Better’ concept, and while COVID-19 has provided financial restraints on tens of millions of consumers, we believe that those still gifting and buying for themselves have become more conscious during their purchasing decisions.
“For us, being handcrafted in Britain and having customer services and a price point to match is much more respectful of the process than making an equivalent design for much cheaper abroad.”