Andre Michael bets heavily on studs before Christmas

Fine diamond jewellery supplier, Andre Michael, has increased stock of its classically designed certified diamond studs for retailers this Christmas.

Due to a lift in demand last year, the Hatton Garden-based supplier is betting on studs performing well during the Christmas countdown.

“Andre Michael is betting heavily on its core range of diamond stud earrings before Christmas,” reveals Himanshu Shah, director of Andre Michael. “We have brought in more as last year worked very well for us, and so did the previous year.”

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He continues: “This year we thought we’d be more prepared. We feel there is a real hunger out there for this good value core range of studs.”

Andre Michael offers bezel set diamond stud earrings in brilliant round and princess cuts in classic 4- and 6-claw designs weighing 50, 30, 25, 20 and 10 points, set in 9- and 18-carat white and yellow gold.

“These classic, well-made, everyday items sell very well,” shares Shah. “The butterflies are strong and are much better quality compared with a lot of cheap imports coming into the UK market.”

Andre Michael also sells a matching range of classically designed pendants with the studs.

The company offers fast delivery to UK retailers, within 24 hours.

“We ship on the same day that we take the order,” Shah explains. “We keep the stock ready to go.”

All of Andre Michael’s stud earrings have the option to be certified by an independent laboratory group.

Hatton Garden-based Solitaire Gemmological Laboratories (SGL) can certify the entire range of Andre Michael stud earrings, including the smallest at 0.10-carat.

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