Hatton Garden-based diamond jewellery supplier Andre Michael has launched a 12-month ‘money back’ guarantee for its bridal box rings.

With the new incentive, jewellery retailers will be able to get a full refund, within 12 months.

Andre Michael director Himanshu Shah explains: “If you are not happy, we will take it back, within 12 months, for a full refund – no questions asked.”


He continues: “For a retailer, the investment in the bridal box is nominal. The bridal box gives retailers more variety to show customers, and means they do not have to hold dead diamond jewellery stock. Customers can take a sample of any size in the box and order what they want. The pricing is always very competitive.”

With the newly developed Andre Michael website retailers can log in and get current pricing and order directly.

The sample rings, which are crafted from silver and cubic zirconia, are made using the latest German technology which gives them a long-lasting shine.

Andre Michael jewellery is manufactured using state-of-the-art technology, which facilitates low and extremely competitive costs, and benefits from the support of highly efficient German systems due to the collaboration with business partner, Giloy.

“In the next few weeks, we will develop a new part of the Andre Michael website which the retailer can incorporate into their own website,” Shah shares.

“This will enable the retailer to sell our jewellery, including the pieces showcased in the bridal box, under their own brand.”

Unlike some other suppliers, Andre Michael does not brand the bridal box and can offer to brand it under the retailer’s own brand.