Andrew Geoghegan secures Tustains as new stockist

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Leamington Spa Jewellers Tustains has decided to invest in fine jewellery brand Andrew Geoghegan.

Over recent years Tustains has been pushing the business into a more luxurious market and wanted to ensure that the brands it represented were on the same page.

As such, owners Joe and Tom Milners scooped luxury brand Andrew Geoghegan.

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Both companies have a passion for the jewellery industry and pride themselves on veering away from more commercial collections. Because of this there is a perfect synergy between them.

“I have got to know Andrew pretty well over the past few years and I knew at some point that I would sign on the dotted line,” explains Tustains director Joe Milner. “For Tustains, we wanted something different, something that filled a gap  – it wasn’t about the product competing on price with other generic suppliers, it was about showcasing a highly desirable product and brand and helping us become a destination jewellers.”

The business between Tustains and Andrew Geoghegan has started phenomenally. Rings were sold even before the stock was in and a striking 1.00ct Satellite Diamond made one Tustains’ customer incredibly happy.

Andrew Geoghegan adds: “It is the perfect business relationship. Tustains understands who we are, what we are trying to do – and so critically they know how to sell our jewellery. This was obvious when the orders came in before they had stock! I would encourage all interested retailers to come and discuss how we can mimic this relationship at stand R118 IJL.”

Tags : Andrew geogheganfine jewellery brandjewellery retailerJoe Milnerluxury jewelleryTom Milnertustains

The author Stacey Hailes

Editor, Professional Jeweller

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