Export broker promises to demystify forging business links in Arabia.
The Anglo Arab Alliance is offering British fine jewellery houses a one-stop service designed to open up the lucrative Middle East market.
The organisation operates in a similar way to a buying group, purchasing products directly from the brands and then negotiating with agencies and other partners in the Arabian peninsula.
The business model is designed to reduce red tape, and avoid the challenges of dealing with multiple agencies in a region beset with cultural and legal challenges.
“AAA has worked hard to develop strong relations and strategies to help high-end British businesses gain a foothold in the thriving Middle Eastern market,” said Andrew Lloyd, AAA’s CEO. “We are already working with a number of very well known British luxury brands and are very excited about the future.”
The Middle East is experiencing a boom in the demand for luxury brands, with French and Italian brands currently dominating the market. Over 50% of luxury purchases in the Middle East are made by the under 30s.
AAA is holding a networking event on July 18th at the Mayfair Hotel in London as an opportunity for top-flight business people and senior directors of luxury brands to meet with the directors of AAA.