Brand enters Bath, Norwich and Lakeside department store locations.

Playful jewellery brand Anna Lou of London has won House of Fraser as its latest UK-wide stockist, and is set to enter a number of key locations including Bath, Norwich and Lakeside.

The jewellery brand, which launched in 2004 from a market stall on Portobello Road, will have pieces from across its collections sold in-store at House of Fraser, with bespoke items such as personalised name necklaces made to order.


So far the brand has been sold through department stores including Harvey Nichols, Selfridges, and John Lewis.

The brand is described as “quirky, mischievous and a little bit tongue in cheek” and includes sterling silver jewellery with rose and yellow gold vermeil, and acrylic statement items.