Fine jewellery brand Annoushka has partnered with a non-profit ocean preservation foundation to help with the battle against plastic pollution.

To mark the launch of the new Hidden Reef collection, Annoushka has pledged to donate 10% of sales during the first three months to No More Plastic.

No More Plastic is an initiative created to generate public awareness about plastic pollution and to advocate the need for alternatives to single use plastic.


Eponymous brand founder, Annoushka Ducas, says: “Having lived by the coast in Sussex for most of my life, the ocean has always had a special place in my heart – I hope this step in raising more awareness for No More Plastic brings to light the irreversible change we have made to the ocean floor and what we can do to help the cause.”

To add further support to the cause, the brand has published a Q&A with No More Plastic founder, Rosalie Mann, The article details the inspiration behind the organisation as well we practical advice on how Annoushka customers can help keep the oceans beautiful.

The Hidden Reef collection celebrates coral with a line of earrings, bracelets, bangles, and earrings adorned with pearls and sapphires.

Each piece is crafted in 18ct gold and nods to the very motif it is inspired by.