Will showcase collections by guest designers as well.

By Deepa Narwani

British jewellery brand Annoushka has opened a second London standalone boutique, this time on the corner of South Molton Street, a growing jewellery hub close to Oxford Street.


The 600sq ft boutique is located on the corner of Brook Street and South Molton Street will showcase Annoushka’s collections as well as those of a select number of guest designers whose collections are curated by Annoushka founder Annoushka Ducas.

Ducas said: “I am excited to be opening a boutique on South Molton Street as it has transformed itself into a Mecca for discerning shoppers, and given the proximity to Bond Street and destination boutiques like Browns and hotels such as Claridges. It will be the perfect place to showcase my collections.”

The new store is located close to a number of other jewellery brands and retailers including Links of London, Monica Vinader, Calvin Klein Watches & Jewelry and costume jewellery brand Butler & Wilson. 

The brand already has a standalone store, office and workshop close to Sloane Square, and concessions spaces in Harvey Nichols and Harrods across the UK, and Liberty in London. She and husband John Ayton founded Links of London but sold the company several years ago to Follie Folli Group.