Thames Valley’s Anthony Paul Jewellery has expanded its offering with the launch of a new e-commerce site, which it hopes will unlock another lucrative revenue stream on top of its three stores.

The brand has boutiques in Windsor, Henley-on-Thames and Maidenhead, and sells fine, handmade and antique jewellery, some of which will now be available online.

The family-run business, headed up by brothers George and Joe Jackson, also runs a popular workshop from its Windsor boutique, and will be opening its fourth store in Marlow later this month.


Joe Jackson, director, said: “With lockdown and the steady global shift to online sales, we wanted to be as efficient as possible and grow our online presence.

“This is something we’ve been working towards for a few years now, so it’s a really exciting moment. Lockdown gave us the downtime time we needed to build our website.

“It’s our first e-commerce site and we’re incredibly proud of how it’s turned out. It’s a well-designed, secure and user-friendly website, which we hope to grow in the future.”