AOB launches multi-territory testing

AnchorCert Analytical Lab 1

The AnchorCert Analytical Laboratory at Assay Office Birmingham has launched the first multi-territory test for lead and cadmium in jewellery and accessories.

AnchorCert Analytical’s team of leading analysts have created a ‘One Test, Multiple Territories’ service at its Birmingham Jewellery Quarter HQ.

The multi-territory test will offer retailers, wholesalers and brands a single test to ensure products meet the standards of directives from the UK, Europe, the USA and Canada.

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This unique test is only available from AnchorCert Analytical. It was developed through close working relationships with key clients who required a high-quality, efficient and reliable means of testing products to ensure their suitability for a number of global markets.

The new multi-territory test enables businesses to test products for lead and/or cadmium content against the EU REACH Directive, the USA’s Consumer Product Safety Improvement Act (CPSIA), PROP 65: California’s Metal Containing Jewellery Law (in adult and children’s jewellery) and the Canada Consumer Product Safety Act (CCPSA).

Stella Layton, Assay Office Chief executive officer and assay master, says: “Our focus is on delivering value-added solutions to our customers which are timely, cost-effective and which provide them with a competitive edge. We work closely with our clients to develop bespoke solutions where required, outside of the work that our R&D team do to develop innovation for our wider customer base.”

To support the launch, Assay Office Birmingham has also created a brand new advertising campaign, which highlights the product types typically submitted for testing by wholesale and retail businesses.


Tags : AnchorCertAnchorCert AnalyticalAssay office birminghammulti-territory teststella layton

The author Stacey Hailes

Editor, Professional Jeweller

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