Online sales boomed by 15.4% across non-food categories in April 2015 compared to April 2014, making it the best month for sales growth since October 2014.

The latest results from the BRC-KPMG Online Retail Sales Monitor are also ahead of the three month and 12 month averages of 12% and 12.5% respectively, showing just how fast the online market is accelerating.

Interestingly, in April online sales of non-food products represented 17.6% of all non-food sales across all outlets. This is compared to 15.9% in April 2014.


Online sales also contributed 2.3 percentage points to the growth on non-food sales in April, its greatest contribution since December 2013.

British Retail Consortium director general Helen Dickinson commented: “This is the best online growth since October, which brings the three-month average roughly in line with the twelve-month average of 12.5%. Considering that almost one pound in every five is spent online for non-food goods, the growth figure is testament to the great British online retail offering. Indeed April recorded the highest contribution to overall growth of non-food since December 2013.

“Fashion and beauty performed particularly strongly, with three of those categories – clothing, footwear and health & beauty – achieving their best online growth for over two years, while stores also displayed healthy sales increases for those products.

“Retailers will welcome this result achieved without significantly higher promotional activities”.