April online sales boom 15% in six month high

20th Anniversary Of First Online Sale

Online sales boomed by 15.4% across non-food categories in April 2015 compared to April 2014, making it the best month for sales growth since October 2014.

The latest results from the BRC-KPMG Online Retail Sales Monitor are also ahead of the three month and 12 month averages of 12% and 12.5% respectively, showing just how fast the online market is accelerating.

Interestingly, in April online sales of non-food products represented 17.6% of all non-food sales across all outlets. This is compared to 15.9% in April 2014.

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Online sales also contributed 2.3 percentage points to the growth on non-food sales in April, its greatest contribution since December 2013.

British Retail Consortium director general Helen Dickinson commented: “This is the best online growth since October, which brings the three-month average roughly in line with the twelve-month average of 12.5%. Considering that almost one pound in every five is spent online for non-food goods, the growth figure is testament to the great British online retail offering. Indeed April recorded the highest contribution to overall growth of non-food since December 2013.

“Fashion and beauty performed particularly strongly, with three of those categories – clothing, footwear and health & beauty – achieving their best online growth for over two years, while stores also displayed healthy sales increases for those products.

“Retailers will welcome this result achieved without significantly higher promotional activities”.

Staff Writer

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