Designer reports on positive synergies with online gift retailer.
Designer jeweller Arabel Lebrusan has launched her Lace collection on leading online jewellery and gift retailer Not on the High Street.
The move follows a busy year for the brand, which not only made its Jewellery Show debut in February but was part of this year’s Hot 100, after its eponymous founder and designer Arabel Lebrusan was named a 2013 NexGem.
Lebrusan has also expanded her lines this year, made a move into the Spanish market and had her jewellery worn by Spanish royalty.
She has now launched on Notonthehighstreet.com, with her collection going live in the run up to Christmas.
Lebrusan commented on the "good synergies" she felt with the online retailer, stating: “I have always really enjoyed the products on Notonthehighstreet.com, and I believe my jewellery will add a new offer to their existing lines, I am very excited about this collaboration.
“To be part of such a the Hot 100 2013 is a real honour, and I can’t wait to see where else it will take me and my business”.