Ethical brand expands business; lines up new marketing campaign.
By Hallie Engel
Ethical jewellery designer Arabel Lebrusan has reported business growth following her appearance at The Jewellery Show and recent CMJ spring buyers’ meeting.
Lebrusan, who works with recycled and Fairtrade Fairmined metals, has expanded her business with a bridal line and a bespoke service.
The designer has welcome several new and interested stockists since The Jewellery Show, and was a runner-up in Houlden Group’s Designer of Excellence Award at the show.
She told Professional Jeweller: "Showing at The Jewellery Show was a real success. Not only for being runner up for the Houlden Group design award and being picked up for the touring exhibition, but also for picking up a couple of new stockists, and following by one of them placing a considerably large order."
Lebrusan has also recently show a new marketing campaign inspired by 18th and 19th century Dutch and Spanish portraiture. Her jewellery designs are also due to be documented in an upcoming story in The Guardian newspaper.
Lebrusan previously worked as creative director of Leblas, the first ethical jewellery boutique to open on the affluent Sloane Street in London.