Award-winning ethical jewellery brand Arctic Circle Diamonds has launched a boutique store on luxury jewellery marketplace Jewelstreet.
The Arctic Circle brand, which is owned and made by Birmingham-based manufacturer Hockley Mint, offers elegant bridal jewellery adorned with ethically sourced, traceable Canadian diamonds in Fairtrade gold. The JewelStreet store will sell selected items from the brand’s classic bridal collection by Arctic Circle Diamonds through the newly launched online boutique.
On joining JewelStreet, managing director of Hockley Mint, Gary Wroe comments: “Our aim is to promote ethically sourced jewellery across all channels, so we are extremely pleased to have opened a boutique store on Jewelstreet – it is the perfect platform for Arctic Circle Diamonds to reach consumers. With traceable diamonds and Fairtrade Gold all combined to be manufactured in Birmingham, Arctic Circle Diamonds really is flying the flag for British-made product.”
Each of Arctic Circle Diamonds’ Canadian diamonds is laser-engraved with its own ‘birth certificate’ serial number, as further proof of origin, while finished pieces are made in Britain at Hockley Mint’s manufacturing facility in the heart of Birmingham’s Jewellery Quarter.
Chief executive officer and co-founder of Jewelstreet, Rob Passmore, adds: “We believe that the internet has done a poor job to date and has let the jewellery buyer down, especially when it comes to wedding jewellery. For such an important and emotive purchase, the internet has until now provided a rather cold, ‘race to the bottom’ cost model rather than focusing on quality, authenticity and design and providing a high-value service proposition. Arctic Circle Diamonds is exactly the kind of brand that should succeed online and we are excited that Jewelstreet is going to be a part of helping to make that happen.”