National jewellery retailer Argento has opened a new store inside the intu Trafford centre in Manchester, following a £350,000 investment.

One of the UK’s busiest shopping hubs, the Trafford Centre has as annual footfall of 31 million customers and provides Argento with unprecedented brand exposure with Manchester’s fashion forward shoppers. The store is located on the first floor’s Main Dome.

The new store marks the retailer’s 20th anniversary and introduces a new design concept to add sparkle to the centre’s established fashion offering.


Founder and chief executive, Pete Boyle, comments: “Argento continues to see record success due to our commitment to providing customers with quality, beauty and variety. Opening an all-new flagship store at the Trafford Centre is an undoubtedly exciting and strategic move for us, and we are looking forward to bringing the Argento concept and products to the millions of customers who visit the centre every year.”

Setting Argento apart, the flagship store creates a sleek and contemporary shopping environment using a dark grey and yellow colour scheme, and pops of eye-catching modern neon lighting to match the season and create visual appeal.

Argento Manchester stocks high street brands such as Olivia Burton, Nomination and Cluse, alongside exclusive ranges of costume and silver jewellery.