Argos has launched its first bespoke diamond jewellery creator on its website, allowing consumers to build their own ring, pendant or earrings to suit their tastes and price range.
The Exclusively Yours website – accessible through the main Argos website – takes consumers through the process of building a ring from scratch, including choosing the diamond shape, metal type and price range, followed by the cut, clarity and colour.
The website has been designed to be easy to use and currently covers round or princess cut diamonds. Pieces are made to order by Argos’ suppliers and also come with free engraving.
Alice Rigby, jewellery buying manager at Argos, said: “As a leading destination for wedding rings, we’re really pleased to be able to launch Exclusively Yours to our customers. The brand new service not only offers an increased choice to our existing jewellery lines but it also makes buying bespoke jewellery easy and accessible. Argos is the first high street retailer to offer a personalised diamond jewellery offering and it really strengthens our position as a leader in the industry.”
The website also features an in-depth buying guide designed to help consumers unfamiliar with diamonds choose the stone that’s right for them.
More information about Argos’ new Exclusively Yours bespoke offer can be found in the August 2015 issue of Professional Jeweller.