Argos moves into 3D printed jewellery sales

Argos today announced the launch of a collection of jewellery which can be customised and then 3D printed to order, before being dispatched directly to the customer.

The retailer is using technology powered by Digital Forming, a 3D printing specialist that it has partnered with for the project.

Using the newly launched website, budding designers will be able to select accessories from a range of 10 items initially, add their own personal touches, and then 3D printers will bring the designs to life and deliver the bespoke creations in 21 working days. Jewellery will be priced from £50 to £220 and the collection includes bangles, pendants, rings, cufflinks and earrings.

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Neil Tinegate, head of digital innovation at Argos, said: “There has been a lot of excitement about 3D printing and we are just beginning to explore the mainstream application of these techniques. We are launching the site this week with our partners in the consortium as a trial, to gauge how customers want to engage with it. We will assess results and learnings to inform future decision making in due course.”

He added: “We are excited by the potential for our customers to get creative in developing their own bespoke products. We are starting with jewellery, but see applications for lighting, homewares and other areas in the future.”

Argos’ 3D printing project has been supported by Innovate UK, the technology experts that support, fund and connect innovative businesses to help create economic growth.