Asa Cupitt of Cupitt Jewellers has opened a new jewellery boutique in the Cotswold town Winchcombe.

Adding sparkle to North Street, Cupitt opened the doors to Ella Bella Jewellery over the May Bank Holiday, offering consumers the opportunity to browse its selection of jewels over a glass of prosecco.

Cupitt has almost 20 years experience of the retail jewellery industry having run Cupitt Jewellers in Bromsgrove, Worcestershire, since 2013 following the passing of her husband, third generation jewller, Simon Cupitt. In September last year, Cupitt was recognised in the Midlands Family Business Awards for her work and achievements across the region.


Two years ago Cupitt moved to Winchcombe from Droitwich Spa, and now she has opened the doors to a new boutique and is promising to offer the Cotswolds a store which will specialise in quality silver jewellery from contemporary British designers and leading international brands such as Coeur de Lion, Clogau, Fiorelli and Fei Liu.

There will also be a selection of gifts for all occasions and a jewellery and watch repair service, while commissions will be available for anyone who would like a bespoke piece of jewellery designed and made.

Talking to local newspaper, Ledbury Report, Cupitt said she noticed a gap in the local marketplace for a quality jewellery and gift shop.

She remarked: “If residents can buy locally, from an independent store, it will help boost the local economy and hopefully prevent people having to travel to the larger neighbouring towns when they want to buy a special gift.”