ASOS is the UK’s most searched for fashion retailer on Google, according to a new report.
The retailer is ranked the highest when it comes to organic Google searches for men and women’s fashion in the Fashion Search Performance Report compiled by marketing agency MediaVision.
Beating high street department stores such as House of Fraser, John Lewis and Debenhams, ASOS was ranked high for its rich search engine optimization (SEO), easily searchable keywords, excellent on-site optimization, vast product ranges and social media branding.
MediaVision chief executive Louis Venter said: “This report shows the big department stores are consistently winning however it also shows that brands that invest well in SEO are achieving great results and winning market share.”
The Fashion Search Report is a first of its kind, and the brands reported were analysed on a number of different metrics including information architecture, title tagging, domain authority and deeper offsite elements such as back link profiles.