Assetsure creates instant insurance for web sales


Service aims to boost revenue stream for online jewellery retailers.

Jewellery insurance provider Assetsure has created a partnership program that it hopes will boost revenue streams for its retailer partners, by offering instant insurance cover for items purchased by customers online.

The system is said to have a simple set up process to link jewellers’ own websites with the Assetsure online system. Thereafter, jewellers will automatically receive commission on every policy purchased through their site, as well as on future renewals.

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Online web purchases of jewellery through Assetsure partners’ site will automatically generate an insurance quote at the point of sale, offering comprehensive and immediate cover. For expensive jewellery or watches Assetsure also provides a personal customer support team, available seven days a week.

For those who choose not to complete an insurance policy at the checkout, Assetsure runs a follow up service, which includes emailing a quotation and full documentation for customer to review in their own time.

Assetsure managing director James Farley said: “When purchasing high value jewellery or watches, customers are often faced with a dilemma that their existing home contents policy won’t cover the value of the item they have just purchased or they have to arrange to increase their cover at the penalty of increased premiums.

“Assetsure’s jewellery and watch insurance policy has been designed to provide immediate protection for jewellery purchases and offers competitive benefits to customers.”

The policies are underwritten by specialist insurer Lloyds of London. They have no excess and feature worldwide all risks cover, including accidental damage, theft and accidental loss; and safeguards customers’ home insurance no claims bonuses in the event of loss or damage to their jewellery.

Assetsure says its partners will benefit from generous commissions on new policy sales, and will also have full transparency of transactions through real-time, online access, providing details of numbers of leads generated, sales conversions and commissioned earned.

Farley added: “Over the past 12 months, Assetsure has seen a dramatic increase in business as jewellery values have risen in relation to the cover people have on their home insurance policies or as people have added to their jewellery collections and find the cover they have is no longer suitable. This shows there is a very real demand for this type of insurance."

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