Notting Hill-based brand now offers full collection online.

Assya London, the jewellery brand founded by Tessa Grazzini in 2004, has launched a new website, showcasing its entire collections and a new patriotic line.

The brand, which also has a shop in London’s Notting Hill, has updated its site to include easier navigation of its collections, a blog area, a press section and details about its bespoke service.


To celebrate the re-launch of the site, Assya has created a new design – its Brit Charm bracelet – a red, white and blue gemstone friendship bracelet made using garnet, moonstone and iolite, with a gold vermeil or silver crown charm.

A release from Assya London said: “Support England in the Euros or GB in the Olympics with your Assya Brit Charm bracelet”.