Luxury jeweller Astley Clarke has today debuted its very first physical store after operating for 15 years as an online-only business.

The brand has also been stocked in London’s Selfridges, Liberty and on international luxury retail site FarFetch, but this marks its first dedicated brick-and-mortar site.

Covering just over 900 sq ft, the store houses the jeweller’s full collection of fine and demi-fine jewellery, including exclusive locket personalisation services.

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Scott Thomson, CEO of Astley Clarke, added: “At Astley Clarke we are extremely proud of our heritage and it was important for us that our debut store opening reflects this.

“As a prime retail destination which champions authenticity, Seven Dials was carefully selected for our debut flagship store as the synergy of the destination with our brand ethos is of the utmost importance.

“We are excited to be able to expand our luxury offering to our customers in a physical store and take this next step in our expansion journey with Seven Dials.”

Commenting on the signing, Samantha Bain-Mollison, retail director at Seven Dials owner Shaftesbury, said: “As a brand steeped in British tradition, Astley Clarke is a great fit for Seven Dials.

“Surrounded by other leading luxury jewellers, such as Monmouth Street’s Dinny Hall, and British independents including the likes of Experimental Perfume Club, it is the ideal location for Astley Clarke’s first store and we are excited to work with the brand as they extend their offering to a loyal customer base, which they have cultivated over a number of years.”

Read more about the new Astley Clarke flagship below:

Astley Clarke to debut first brick-and-mortar site in London’s West End