Fine and demi-fine jewellery brand Astley Clarke is launching a flagship in its native London.

The brand has selected the Monmouth Street Seven Dials shopping and leisure destination for its debut UK flagship.

The news was announced today by Shaftesbury which manages the Seven Dials site, comprising 95 shops and 50 restaurants.

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The new store will showcase Astley Clarke’s full collection of jewellery as well as offering engraving and locket personalisation services.

Set to open in autumn 2021, the site will cover 900 square feet and will be the brand’s first brick-and-mortar space.

Founded in 2006 by Bec Astley Clarke and headquartered in London, the brand began as an online-only retailer.

Astley Clarke jewellery is now stocked in Selfridges, Liberty and on international luxury retail site FarFetch, with Seven Dials playing the next part in the brand’s expansion.

Astley Clarke’s Seven Dials signing coincides with a full reimagination of the brand, set to launch in autumn 2021 in line with the store opening.

Scott Thomson, CEO of Astley Clarke added: “Authenticity, sustainability and heritage are all elements deeply rooted in our ethos as a brand and are features that also happen to be reflected in the make-up of Seven Dials as a destination, making it the perfect choice for us to launch our debut flagship store.

“Despite a large international following Astley Clarke has always felt a strong connection to London, and we were therefore very selective when searching for a prime location within the heart of the city to match our values and offering.

“This is just the beginning of our bricks-and-mortar story as a brand, and we look forward to launching our flagship store.”

Commenting on the signing, Samantha Bain-Mollison, retail director at Shaftesbury, said: “Astley Clarke is another milestone signing for Seven Dials with its esteemed British heritage, and loyal customer following, it is the perfect fit for the destination.

“Sitting comfortably alongside an enclave of jewellery leaders on Monmouth Street, including the likes of Dinny Hall, Astley Clarke positions Seven Dials at the forefront of retail trends, including the uptake in jewellery ownership throughout the pandemic.

“We look forward to the brand becoming an ingrained success within the wider Seven Dials community.”