Award recognises successful overhaul of Astley Clarke brand.
Astleyclarke.com fought off competition from Cartier, Louis Vuitton and Mulberry to win the Walpole British Luxury Award for the best luxury brand online on Monday.
The award followed the relaunch of the Astley Clarke web site in October, which supported a strategic overhaul for the brand to make it appeal to a new generation of luxury consumer.
"I am delighted AstleyClarke.com has won the Walpole Award for Best Luxury Brand Online,” said the company’s founder and managing director Bec Clarke.
“Astley Clarke embraced a gap in the market for online luxury and is a pioneer in changing the way that luxury consumers shop for jewellery online – With exquisite designer jewellery, combined with a return to old-fashioned customer service of the highest standard, AstleyClarke.com has carved a unique niche for itself; moving away from a mass approach to luxury," she added.