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Astra opens 80 accounts in the UK & Ireland


New Zealand jewellery brand Astra has reported phenomenal success since its official launch in the UK and Ireland this autumn, opening a grand total of 80 accounts in just six weeks.

After securing distribution with Jos Von Arx (Ltd), Astra launched at the Company of Master Jewellers Trade Event in August, before being showcased to the wider industry at Jewellery Ireland and International Jeweller London.

The brand reports that retailers were impressed by the story and elements of personalisation behind each piece, as well as the competitive price points that make it an ideal gifting product.

Creative director at Astra, James Hu, comments: “What makes Astra jewellery so special is that it is all about people finding a piece of jewellery that is personal to them and their story – there really is something for everyone in our collections. We are delighted with the response we have had from retailers in the UK and Ireland since our launch and we are sure that this will continue under our exciting new distribution agreement with Jos Von Arx.”

Richard Bulgin, sales director at distributor Jos Von Arx, adds: “We could see the potential of the ASTRA brand when we became the exclusive distributor for the UK and Ireland in August and the success so far proves its universal appeal. We are looking forward to further building on our stockist numbers and helping our retail partners have a very successful Christmas.”

Astra is becoming New Zealand’s fastest growing jewellery brand and has enjoyed strong growth in its home market over the past 12 months.

It has already successfully expanded within the Australian market and has recently launched in the US. Following its launch in the UK and Ireland, it now has ambitious expansion plans to take the brand further into Europe by targeting Germany, Italy, Belgium, the Netherlands and Portugal.


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