British contemporary jewellery brand Astrid & Miyu has teamed up with digital influencer Yanin Namasonthi to introduce its new Charm Addiction collection.
Yanin Namasonthi, who has been a fan of the brand since it launched in 2011, is the curator of blog and You Tube Channel I Dress Myselff, as well as the face behind social channels @PrettySickly.
Famed for her laidback style and simplistic edge, the collaboration was a natural fit with Astrid & Miyu who, like Yanin, breaks the boundaries of traditional style.
The new collection, which officially launches Friday 17th, introduces an exciting creative and dynamic collaboration.
“We’re extremely proud to launch our collaboration with Yanin Namasonthi. We’ve always loved watching the way she styles up her outfits and feel her look perfectly complements our brand aesthetic. She has been a pleasure to work with and we look forward to sharing the new range with our customers,” comments Astrid & Miyu founder, Connie Nam.
Utilising Astrid & Miyu’s signature designs whilst injecting Yanin’s trademark edge, the brand and well-known influencer introduce a contemporary reconstruction of the iconic Lucky Charms.
Hero styles from the collection include the ear cuff in a new horseshoe silhouette, available in an array of metals, while wishbone lucky star designs also feature. The collection is complemented with a selection of midi rings adorning the evil eye.
Created in brass and plated with 18ct rose gold, 14ct gold, rhodium and black rhodium, the nine-piece capsule collection features coloured cubic zirconia gemstones, all designed to be worn as a singular piece or layered up for a more dramatic style statement.