Astrid & Miyu takes on bigger premises in Shoreditch to build on ear piercing momentum

British jewellery brand Astrid & Miyu will be relocating to a larger space in Boxpark Shoreditch to make room for an ear piercing studio.

Following the huge success of its piercing studios in other locations, Astrid & Miyu will be moving to a bigger retail unit in order to make room for piercing on Shoreditch.

The new boutique will feature a large piercing room to provide customers with total privacy and a relaxed environment when getting pierced.

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The store will also feature the brand’s popular Ear Bar. Once pierced, customers can work with the company’s stylist’s to create their own personalised ear stack using their new piercings and A&M’s signature ear cuffs.

Astrid & Miyu introduced its first piercing studio at its flagship on Bond Street last summer, which has increased footfall and revenue.

Since then, the brand hosted a popular pop up in Covent Garden, and successfully opened piercing studies in in Selfridges London and Birmingham.

The Boxpark piercing studio will be open from mid February.

 

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