British jewellery brand Astrid & Miyu has opened a permanent store in Covent Garden following a successful pop-up.

Taking London by storm with its Instagrammable piercing salons, the brand has placed two piercing rooms in the new Covent Garden salon, located on Neal Street.

The spacious piercing spaces provide shoppers with privacy when getting pierced, but also allows for customers to enjoying piercing parties too.


Once pierced, customer customers can head to the brand’s iconic Ear Bar and work with one of the store’s stylist to create their own personalised ear stack.

In terms of look and feel, the new Astrid & Miyu boutique uses soft blush tones, minimalistic materials and contrasting neon signs.

The interior stays true to Astrid & Miyu’s ethos, with the space providing plenty of inspiration for new and old customers alike.

The Covent Garden boutique joins the brand’s stores on Bond Street, Boxpark Shoreditch, as well as a dedicated piercing studio in Selfridges and pop ups in Soho New York.

It also opens at the same time as a brand new store on King’s Road in Chelsea which takes on the same iconic aesthetic and places piercing centre stage.