Astrid & Miyu launches first pop up store

Connie Nam – Astrid and Miyu

Young contemporary jewellery brand Astrid & Miyu has opened the doors to its first concept store in Boxpark, Shoreditch. 

The new pop up store design creates an airy, minimalist and luxury aesthetic.

Fixtures and displays create the perfect juxtaposition of Swedish and Japanese design culture that remain a strong influence for the brand and its feminine, chic and contemporary jewellery designs.

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Astrid & Miyu founder, Connie Nam, says of the new store: “Astrid & Miyu is designed for the fashion forward female looking for the most exciting independent brands to style into their high street and luxury wardrobes.

“Boxpark is the perfect destination to discover our new collections and experience the brand in a completely new and unique environment.”

Astrid & Miyu hosts a 300sq ft store located on the ground floor. A series of in-store shopping events are due to take place across the following six weeks.

The brand is known for its unique jewellery pieces created directly from the Astrid & Miyu studio in West London. Most notably the Initial collection and Zodiac charms that have gained cult status amongst fashion editors and digital influencers.

Tags : Astrid & MiyuBoxparkConnie Namfashion jewelleryInitial collectionLondon madepop up storeShoreditchwest londonZodiac charms

The author Stacey Hailes

Editor, Professional Jeweller

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