Inside the new Astrid & Miyu store.

Fashion jewellery brand Astrid & Miyu wants to make a difference during the pandemic and has launched several initiatives to do so.

Focusing on the nation’s heroes – the NHS – Astrid & Miyu has partnered with Med Supply Drive to donate all its piercers personal protective equipment.

So far the brand has donated over 1,330 protective masks, 3,600 gloves, 2,600 protective aprons, hand sanitiser and additional PPE.


The brand shares: “Through Medical Supply Drive we have been paired with Look Ahead; specialists in delivering mental health, learning difficulties, homelessness and young people services.

“Our donation will help ensure the safety of carers and to allow them to continue to do their vital work in the community during this difficult time.”

Astrid & Miyu has also teamed up with Ohne to support their campaign to provide over 25,000 tampons to NHS staff in need of sanitary products during the pandemic.

Astrid & Miyu has donated £1,000 to the cause and shared the campaign with consumers who may want to help as well.

And as a token of the brand’s gratitude to the NHS and teachers, Astrid & Miyu is now offering an exclusive 30% discount on all products purchased by frontline workers.

Founder, Connie Nam, has also launched  a mentorship scheme to help businesses struggling during the pandemic.