British contemporary jewellery brand Astrid & Miyu has opened the doors to its first central London store, located in the boutique shopping destination, St Christopher’s Place.

The opening follows the brand’s successful launch in Boxpark and a pop up in Old Street Station last year.

The new store, which boasts 350 sq ft, will echo the Astrid & Miyu’s contemporary, minimalist aesthetic taking inspiration from Swedish and Japanese design.


Collections will be displayed against a clean, white backdrop with modern fixtures and fittings to compliment the brand’s elegant, feminine jewellery designs.

Inside the new Astrid & Miyu store.
Inside the new Astrid & Miyu store.

To coincide with the opening, Astrid & Miyu will also launch new collections so customers can be the first to discover the very latest designs, including the new Fine Spiral collection; a range of sophisticated earrings with an art deco influence.

Founder Connie Nam comments on the opening: “We’re extremely proud to be opening a such an iconic and exciting shopping destination. We have

always wanted the brand to have a presence in the West End so women can discover our contemporary fine jewellery designs and enjoy exploring the Astrid & Miyu brand.”

The store hosts the brand’s full jewellery offering.