London-based jewellery brand Astrid & Miyu has revealed plans to open a number of stores through 2021, the first coming in Notting Hill in two weeks’ time.

The new boutique will open at 11am on 15 April, only three days after England allows non-essential retail to open again after its third lockdown.

The store will be Astrid & Miyu’s seventh, and the first of the brand’s to offer all three of its services: piercing, tattooing and jewellery welding.


The launch follows a successful year for Astrid & Miyu as it grew to a turnover of £10m with more than 80 staff and won a host of awards too.

The brand also reports 1000% growth as a business in the last three years.

Commenting on the launch, founder Connie Nam said: “We’re delighted to be opening a store in the beautiful Notting Hill, where the idea of Astrid & Miyu was born in my tiny flat back in 2012.

“This is where it all began for us so bringing all of our services here just feels right.

“Many of our current London-based customers either live or regularly visit Notting Hill and the neighbouring brands also have a very similar customer base to us.

“We will be providing our much-loved piercing in beautifully designed studios as well as our popular tattooing and bracelet welding services.

“As well as collaborating with neighbouring retailers, our Notting Hill store will offer space for our ‘Brand Lab’ mentees to sell their products, including the wonderful Selfmade candles that have already proven popular on our website in the run up to the festive season.