Atelier Swarovski Fine Jewellery has landed at Harrods department store.

Situated on the first floor, the brand joins the likes of Tiffany & Co, Chopard and Cartier in the department store’s Luxury Fine Jewellery area.

The new brand concession focuses on Atelier Swarovski’s conscious luxury, with the Penelope Cruz collaborative line among the collections being sold.


Designers Stephen Webster and Paige Novick have also created ethical pieces for the brand.

Each of the products showcased in Harrods will be crafted from Fairtrade gold and recycled metal, and adorned with Swarovski created diamonds and gemstones.


Launching with extra sparkle, Atelier Swarovski will take over one of the department store’s windows during the festive season.

The Harrods department store is Atelier Swarovski Fine Jewellery’s second concession in London, with the brand already being stocked in Harvey Nichols.

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Editor, Professional Jeweller