International auction house Phillips today launches its digital jewellery retail platform, named Flawless.
The auctioneer, founded in London in 1796, will also be selling its very own commissioned jewellery alongside pieces from known brands, according to Bloomberg.
Shaun Leane has been commissioned to create a line of exclusive jewellery for Phillips which will sell on the Flawless site.
A British designer, recently announced as a judge on the upcoming BBC jewellery design reality TV show All that Glitters, Leane will initially create 12 pieces within a price range of $10,000 (£7,800) to $200,000 (£157,000).
Some of Leane’s pieces and a short interview with the designer about his work with Phillips can be viewed below.
Phillips has auction house all over the world, including New York, London, Geneva, Hong Kong, Antwerp, Moscow, Paris, Southampton and beyond.
Its move into selling its own commissioned pieces, it hopes, could mark a new trend for the industry.
Read more about Shaun Leane and the BBC’s All that Glitters jewellery show below: