British jewellery brand Auree has launched its Rowfant Rainbow Charity Hoop earring, with 100% of profits going to Little Village, a London ‘baby bank’ charity.

The Little Village baby bank offers clothes and toys for children up to the age of five.

Now all profits from Auree’s new earring are being donated to the charity, supporting the vital work of keeping children warm, clothed and entertained, with a safe place to sleep in South West London.


Auree founder, Amelia Bainbridge, also volunteers for the London based baby-bank charity.

She commented: “Poverty in London is at a record high. The troubling reality of the pandemic is that Little Village are on track to support over double the number of children to last year. This needs addressing urgently.

“These children are living without essentials, they are going hungry and are likely to suffer long-term consequences as a result of Covid. It is unbearable and no child deserves this.”

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