Auric opens private boutique jewellery concession


Dover Street members-only store to host Armenta and Leyla Abdollahi.

Jewellery consultancy Auric London has launched a jewellery concession featuring four hand-picked designer brands at a special members-only clothing and fashion boutique in London.

The Dover Street-based store, Rous Iland, will play host to American brand Armenta, costume jewellery brand Gosha Atelier, fine jeweller Leyla Abdollahi and Indian gemstone jewels by Lucy Ansell.

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The private members’ boutique was founded in 2006 by Clare Rous and Kara Iland, who together source fashion and accessories from around the world, “cherry-picked for [our] members to offer an alternative to the mainstream”.

The Rous Iland showroom on Dover Street is described as a tranquil place where members can try on clothing by appointment or at a time that is convenient. It offers a number of jewellery brands including Bex Rox, Noir and Karen Walker.

Alex Gregory-Peake, founder of Auric London said: “I have hand-picked four fantastic and completely different jewellery designers to launch with, ranging from fun fashion jewellery to high end one off collector’s items.

"It seems a natural fit to open my first concession with Rous Iland, we share the same vision and approach and now we can offer their clients a great choice of jewellery to suit their lifestyle."

Gregory-Peake has also worked with international brands including Joanna Dahdah, Les Bazellas and friendship bracelet brand Alex F.

Tags : alex gregory-peakeauricboutiquejewellery retailleyla abdollahimembers' club
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