Airport sales increase 11%, while Click & Collect service was popular.

Aurum Holdings, the luxury jewellery group that owns Goldsmiths, Mappin & Webb and Watches of Switzerland, has announced a 9% like-for-like increase in festive sales.

The group’s performance in the eight weeks to January 13th was dubbed “particularly strong” despite a difficult retail climate in the UK.


Of Aurum’s brand portfolio, its Goldsmiths fascia exhibited a strong sales performance, with an increase of 8% in like-for-like sales.

Mappin & Webb and Aurum’s airport stores enjoyed a boost, with an 11% increase in sales during the eight weeks.

Goldsmiths’ Canadian Ice diamond jewellery brand produced “an outstanding performance” during the festive period, with the first Canadian Ice shop-in-shop opened in November last year in Westfield White City, London. The brand is expected to produce future growth opportunities for Goldsmiths.

With a view to Aurum’s e-commerce performance, an increase in the availability of product online helped drive sales in the Christmas period, with Aurum’s click and collect service particularly popular with consumers.

Justin Stead, chief executive of Aurum said: “Despite a challenging economic and trading environment, we have achieved another very strong performance over the festive period. I would like to congratulate the entire Aurum team and our partners on a terrific result.

“These results show that our strategy to constantly improve our product offering, online position and customer experience has been a success and one which we will continue to implement in 2013 to deliver significant growth.”

Aurum Holdings Limited was acquired by Apollo Global Management in December 2012. The acquisition is expected to close in the first quarter of 2013 and is subject to customary closing conditions.

Based on these results, the company says it is expecting to report a strong increase in Ebitda for the year ending February 3 2013.