Aurum by Guðbjörg Jewellery unveiled its SS17 collection at the Embassy of Iceland last week.

The event, which was attended by some of the brand’s current and future prospective UK clients, was hosted by the ambassador of Iceland, H.E. Mr Thordur Aegir Oskarsson.

The ambassador opened the event on Thursday October 27 with a short speech. This was then followed by a speech from the brand’s designer Guðbjörg Kristin Ingvarsdottir.


During the event, guests had the opportunity to view the brand’s latest collection Cyngnus, which is based on the graceful arch of a Swan’s neck, as well as enjoy a sneak peak of the SS17 collection, which is based on the king starfish found around the coast of Iceland.

The new range, which is yet to be released, is called Asterias.


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Editor, Professional Jeweller