close

Award-winning jeweller opens boutique in Essex

IMG_1786

Award-winning goldsmith Richard Burton has opened his own jewellery store in Essex.

With a focus on bespoke jewellery, as well as selling a select number of other designers’ work, Burton is hoping to bring some sparkle back to a region that has suffered from numerous jewellery store closings in recent years.

Richard Burton Jewellery, which is located on the bustling high street in Thorpe-le-Soken, just 20 minutes from Colchester, quietly opened earlier this year, and since then the business has exceeded Burton’s projections.

Story continues below
Advertisement

The shop has a contemporary look and feel to it, with slick branding and modern cabinets anchored with quirky elements such as exposed beams and vintage furniture.

The shop sells bridal jewellery and loose gemstones ready to be set into bespoke commissions, all made and designed by Burton himself.

As well as selling his own jewels in the Richard Burton Jewellery store, Burton also carries the work of designer jewellers including Tomasz Donocik, Myia Bonner and Alexander Davis, and has become an official stockist of fashionable silver jewellery brand Sif Jakobs.

Richard Burton Jewellery has also been running experiential events, such as jewellery making classes run in collaboration with Myia Bonner, to bring in local footfall.

“The opening of the shop was a fortuitous accident, after the florist previously occupying the space, who I had planned to do a private collaborative event with for my own jewellery designs, shut down,” says jeweller and store owner Richard Burton. “I decided, on a whim, to take over the lease and I haven’t looked back. We’re in a great position in Thorpe-le-Soken, on a busy road with lots of passing traffic and we’re nearby a popular wine bar and luxury spa.”

Burton says that his typical customer is in their 50s or 60s and will spend an average of £3,000 to £4,000 per trip, though he has also served younger couples buying engagement rings who are seeking out the full bespoke experience.

The more accessibly priced jewels in the store, such as the Sif Jakobs collections, are also consistently selling well. Meanwhile, at the other end of the scale, Burton recently completed a bespoke commission for a ring set with a 2.7ct cushion-cut diamond that had a price tag of £50,000.

“There have been a lot of jewellers within a 20-mile radius that have shut down recently,” says Burton. “Often it is because they just haven’t moved with the times. The store environments haven’t been updated and the type of jewellery they sell isn’t exciting or tailored to the current market, so when the lease comes up, they just shut down instead of innovating. With Richard Burton Jewellery, I’m trying to do something that little bit different in this part of Essex – to create a buzz around fine jewellery and introduce the local area to high-quality jewels with a considered design. So far, it’s working.”

Before opening his store in Essex this year, Burton, a skilled jeweller, was working on private client commissions and previously worked for internationally acclaimed designer Tomasz Donocik.

Tags : EssexRichard BurtonRichard Burton Jewellerysif jakobs jewelleryTomasz Donocik
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

Leave a Response