Brand looking to acquire up to 60 new independent stockists in the UK.

Azendi will be showcasing its debut wholesale collection at International Jewellery London (IJL) in August in a bid to acquire up to 60 new independent stockists in the UK for its sterling silver designs.

Currently stocked in 40 House of Fraser stores and independent department stores, Azendi’s wholesale arm has been trading for three years, focusing exclusively on department stores.


Founder of Azendi, Ian Jones, said: “I’m really looking forward to launching our wholesale business at IJL this year. The collections are looking fantastic and we are planning to show a fully branded offer from jewellery to displays, packaging and gift bags.”

Azendi will showcase proven sellers at IJL with RRPs between £25 and £250. Most key pieces from the Spirited Away, Glittering Promise and Perfect Day collections retail between £35 and £75, and customers receive full packaging and branded gift bags with every order, according to an official press release.

Azendi also supplies branded, bespoke display materials with customers’ first orders. Initial orders of £1000 will secure a complimentary display package.

Azendi’s retail operation consists of three stores in Yorkshire and a website, In March, Azendi closed its Milton Keynes shop after a temporary license expired in order to focus on its wholesale efforts.

The brand will appear at IJL stand G39 from August 31 to September 2 at Olympia.