Luxury jewellery house, Azza Fahmy, will be hosting its first ever London pop up shop at world famous department store, Harrods.
The month long pop up, which opens on June 1, 2019, forms part of Harrods new and exclusive showcase presentation of unique jewellery from around the world.
In celebration of the pop-up, the Egyptian-based brand will be showcasing a limited edition collection that will be available exclusively for the duration of the trunk show.
The collection is a recreation of Azza Fahmy’s most iconic pieces that will be touring the world, making a stop at Harrods after having been displayed at the Waldorf Astoria in Beverly Hills.
Azza Fahmy managing director, Fatma Ghaly, comments: “We are delighted to be invited to join Harrods in June, a time that coincides with an important part of London’s Middle Eastern shopping calendar. In addition to our Burlington Arcade store, Harrods, a key luxury destination stop will provide a further opportunity to shop specially curated collections of Azza Fahmy’s new and most popular iconic pieces together with a range exclusive to Harrods.”
London is a big focus for the luxury jewellery house which has been enjoying sparkling success trading from Burlington Arcade.