Babette Wasserman has chosen Selfridges on Oxford Street to launch its new range of cufflinks.
The new offering consists of a total of 20 styles which will be available in the men’s formal wear department on the first floor as well as online by the end of October.
The collection on offer will be a mix of the brand’s cufflink styles and will include the Balloon Dog Cufflinks, Origami Dinosaur as well as some elegant classics for evening wear such as the Antique Coin Cufflinks.
Babette Wasserman was trained in jewellery at Central Saint Martins School of Art and Design in London and has now been designing and selling unique high quality cufflinks to independent and department stores for over 20 years.
Over the company’s time in the industry it has built up a range of high end customers across the world and is now stocked at the likes of Fortnum & Mason, Harvey Nichols, Lane Crawford, Barneys New York and Bloomingdales.
Ms Wasserman was looking forward to fully releasing the new products, she said: “We are excited to launch our products in Selfridges, it is one of the most unique shopping experiences in London and a highly praised account.”