A new website-building service is the first of many support packages to be added to Back on the Highstreet’s portfolio over the coming months.
Back on the Highstreet is a collaborative effort between three longstanding industry professionals to bring focus and support to local town centre communities and help bring back investment to predominantly family-owned, independent businesses.
The initiative was launched in September set up to support independent jewellery retailers without ecommerce operations, helping them build resilience in their trading models during the rest of the pandemic and beyond.
Scot Walker, managing director of Back on the Highstreet, said: “Initially our main drive will be to support independent jewellers in their efforts to try and compete online, even if they don’t have a current web offering, as well as helping to support them in developing customer loyalty and retention programmes.
“The impact of Covid-19 has changed our lives in many ways and the impact on high-street shopping has shifted more of the customer journey online. Whether researching your brand, or browsing your products, customers are likely to first see your brand on a website or on social media.”
Meanwhile, former CMJ chief executive, Willie Hamilton, who is involved in the project, said: “If you don’t have a welcoming and informative website, you risk losing your customer to a high-street competitor that has already invested in their online presence. Smaller Retail Jewellers have historically struggled to embrace online experiences, held back by significant upfront investment without guaranteed results.
“BOTH builds e-commerce websites using the latest technology, integrating the very latest platforms on an open source language which is continually evolving. With minimal effort from you, we can deliver a website that can begin taking orders for your high street business within days.”