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Bailey of Sheffield smashes KickStarter target


Start-up jewellery brand Bailey of Sheffield has achieved over 100% of its Kickstarter funding target with 20 days left.

The bracelet brand has won 184 backers, who have pledged a total of £15,456 since the launch on April 14, meaning a current projection to make almost 270% of its goal by May 17 – a total that will see a final amount of well over £40,000.

Championing the original and unique, Bailey of Sheffield has launched with the ‘Cable’ bracelet, a design offered with a lifetime guarantee and the opportunity to uniquely customise your bracelet through interchangeable beads, and a choice of colour options.

All funds raised will go to completing final prototypes, buying extra equipment for manufacturing and scaling up production – which includes hiring more people in the Sheffield area – all to keep Bailey of Sheffield in your minds and on your wrists.

Available in seven colour finishes to pair with beads that take inspiration from the Bauhaus architectural movement to automotive air systems, each element is crafted with style, balance and personalisation in mind – an all together mesmerizing effect. Now successfully funded, the expansion opportunities for Bailey of Sheffield are endless, with new colour-ways and original designs already planned.



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