Rachel Parkin selected by Sage for UK-wide campaign.

Balagan Group owner and creative director Rachel Parkin has been named a Sage Business Expert for her work offering independent businesses advice and information.

Parkin has been taking part in the programme run by accounting software company Sage, which started last month. Sage sought “well-connected business people” to join a group which will offer support and advice for UK businesses through social media.


She was selected for the Sage Experts programme on the basis of her work with her website retailrehab, which already has more than 800 members.

Parkin said: “As a retail store owner and wholesaler I’ve been uniquely placed to see business from both sides, and I believe that retailers and wholesalers need to work more closely with each other.

“The fortunes of both retailers and wholesale businesses are inevitably bound together; it benefits us all to work together.”

Sage’s social media specialist Cath Sheldon said that while the company is passionate about supporting business potential in the UK, it is unable to do so alone.

“Our business experts have been handpicked for their advice and expertise on the issues that really matter to business. We look forward to growing this group, learning from them and giving them even more of a voice to support businesses across the country."