BASEL Q&A: Edward Ferris, managing director, Burrells Jewellers


Burrells Jewellers managing director, Edward Ferris, discusses his plans for Basel and what wowed him last year.

Why is Baselworld an important date for your calendar?
We get to see what our key watch brand partners are launching for the year ahead.

How did you find last year’s show?
Fantastic, there seemed to be a real buzz, we were just months away from opening our new store in Winchester, so we had a lot to do to finalise everything with all our brand partners.

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What was a show highlight for you from last year’s Baselworld?
A Breitling highlight was the Avenger Hurricane, with the launch of their new material ‘Breitlight’. The Omega Speedmaster CK2998 I loved and the Tudor Black Bay Bronze was also definitely a highlight. Tag Heuer’s stand out timepiece was of course the Monza for the 40 year anniversary, in black titanium.

What do you look for in new brand partners?
Brand awareness, whether we feel we could work closely with the senior team and products we would buy for ourselves.

How long do you spend at the show and how do you manage your time efficiently?
We have three days/ two nights at the show. We normally have 15 appointments and we try to spread them over the three days so we have time to look around and meet up with friends.

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The author Stacey Hailes

Editor, Professional Jeweller

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