Britain’s jewellers will soon have the opportunity to follow in the footsteps of the country’s bakers, sewers and singers – with the BBC announcing plans for a new reality talent show focusing on the world of jewellery.

‘All That Glitters’ was revealed as a new BBC 2 show by controller Patrick Holland at the Edinburgh TV Festival earlier this week, billed as a talent search to find Britain’s most brilliant jeweller.

The first series will consist of six, hour-long episodes, which will see eight jewellers tasked with a range of challenges that focus on different styles and aesthetic, all filmed in a purpose-built workshop in the heart of Birmingham’s Jewellery Quarter.


Eight jewellers will enter the TV show’s workshop, but only one can prove they are a cut above the rest and claim the All That Glitters crown.

The BBC promises that every episode will be “bursting with science, history, and culture, from molecular structures to ancient Egyptians to red carpet styles”, as the contestants aim to “transform emotion into objects of beauty that last forever”.

During the series the skilled contestants, who the BBC says will be from all walks of life, will work with gold, silver, diamonds, and sapphires as they battle it out to make real clients’ dreams come true.

The show is being created and developed by Emma Willis and Naomi Benson and will be made by Twenty Twenty.

Patrick Holland, who commissioned the show along with Tom McDonald, the head of commissioning for natural history and specialist factual, said that the show would bring “skill, craft and passion” to screens.

The BBC commissioning editor for the show is Jack Bootle, while it will be produced by Amanda Westwood.

Dates for filming and broadcast have not yet been announced.